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Insight » Talk on Media
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The role and responsibility of KOLs toward the public and the market

Mr. Nguyen Tien Lap, Senior Executive Partner at NHQuang&Associates, shares his perspectives on the social and legal responsibilities of key opinion leaders (KOLs) toward the public and the market in today’s digital era.

From a legal standpoint, the article highlights the importance of raising awareness and defining clear responsibilities for KOLs in communication and advertising activities, aiming to strike a balance between freedom of expression and consumer protection.

🔗 Read the full article (Vietnamese only): https://nhandan.vn/vai-tro-trach-nhiem-cua-kol-doi-voi-cong-chung-va-thi-truong-post914402.html

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